Akshaya Tritiya – What It Is and Why It Matters

Ever heard of a day that promises never‑ending wealth? That’s the idea behind Akshaya Tritiya, a Hindu festival that falls on the third lunar day of the bright fortnight in the month of Vaishakha. People believe that any good start on this day brings lasting success, whether it’s buying gold, starting a business, or making a charitable donation. Let’s break down why this day is special and how you can make the most of it.

Mythology & Significance

The story goes back to ancient scriptures. One version says that on this day, the god Vishnu appeared as the giant turtle Kurma to support the cosmic mountain used by the gods to churn the ocean of milk. The churning released the divine nectar of immortality, called amrita. Because the nectar was obtained on this day, it became a symbol of eternal prosperity. Another tale links the day to the birth of the legendary king Rama’s son, Lava and Kusha, who received a priceless gift that never lost its value. These myths reinforce the belief that anything started on Akshaya Tritiya will keep growing.

Practical Ways to Celebrate

Most families start the day with a simple puja at home. You’ll light a lamp, offer fresh flowers, and chant prayers to Goddess Lakshmi, the deity of wealth. Many also fast until the morning rituals are done, thinking it cleanses the mind for new beginnings. After the puja, people often buy gold or silver because the metal is believed to multiply in value when purchased on this day. If gold isn’t your thing, consider other investments like a savings plan, a new piece of equipment for your business, or even a charitable donation—anything that feels like a positive start.

If you’re looking for a modern twist, try a digital celebration. Share photos of your puja on social media, livestream a short prayer for friends who can’t be with you, or donate to a cause you care about through an online platform. Many banks and financial apps also run special offers on this day, making it easier to open a new account or invest in a mutual fund. The key is to choose something that aligns with your goals and feels meaningful.

Planning ahead makes the day smoother. Set a reminder for the puja time, gather the items you’ll need—lamp, ghee, flowers, and sweets—so you don’t scramble in the morning. If you’re buying gold, research a reputable jeweler and check for any festive discounts. For charitable acts, pick a local charity or a cause you support and decide how much you’ll give. Even a small act, like helping a neighbor, fits the spirit of Akshaya Tritiya.

At the end of the day, take a moment to reflect on what you started. Write down your intentions, note the purchases you made, and think about how they’ll grow over time. Akshaya Tritiya isn’t just about material wealth; it’s about setting a positive tone for the months ahead. Whether you’re buying a glittering necklace or planting the seed for a new project, the day reminds us that effort combined with good intention can create lasting value.